Miller Goes Blaze Orange

Looks like Miller is going after the hunters' market for its Miller High Life brand.

A new marketing campaign consists of blaze orange cans. That's right. Blaze orange.

And while beer drinkers don't need a lot of instructions, the High Life packages, dressed up with pictures of a turkey, a pheasant and an eight-point buck, add some anyway:

"ENJOY AFTER THE HUNT."