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Wednesday, December 13, 2006

Possible AirTran takeover of Midwest?

It is possible:

Midwest Airlines Inc. has spurned a $288 million takeover bid by discount carrier AirTran Holdings Inc., but AirTran still hopes to acquire Midwest to build a larger airline with major operations from the East Coast through the Midwest.

The offer to Midwest Air Group Inc. was $11.25 a share, according to a source familiar with the situation. Oak Creek-based Midwest Air's stock closed Tuesday at $9.08, down 43 cents a share.

From a business standpoint, this might make sense. But as a flier who has used both airlines, I'll be very disappointed if it happens. AirTran is cheaper than Midwest, but then again, you get what you pay for. For me, a flight home with AirTran only added to my fatigue from the trip because it wasn't enjoyable. A flight home with Midwest is much more pleasant, relaxing, and worth the extra money. Discount airlines may be all the rage right now, but there is definitely something to be said for paying a little more to fly in a more comfortable, cleaner plane where the service is just a little bit better.